Publicity - Good or Bad?
The traditional thinking among criminal defense lawyers is that publicity is a bad thing. Most of the time that is true. Everyone has seen the press conferences orchestrated by the government where they announce an indictment or big arrest. Along the same line are the perp walks, were some prominent defendant is pared into the jail in front of a crowd of cameras. There is only one reason to do that, which is to get the general public starting to view the accused as a criminal defendant. In other words, someone who did exactly what he is charged with doing.
What started me thinking about this is seeing a news story about a defendant who put up a billboard proclaiming his innocence. Granted, it was someone who had already been convicted and was now trying to challenge that conviction. It was still an affirmative use of publicity that which you rarely see.
Maybe the story caught my eye because I have several cases where I have been struggling with the proper use of publicity in a couple of cases where actual innocence is a real issue. There is a big difference between a defendant going to trial, and one who is already convicted. You don't have as much to lose, because there is not as great a potential for harm; of course there is still some, because anything can be used against you. On the other hand you face a far bigger hurdle than you do before trial. Once you are convicted, everyone assumes you are guilty and you are just one of thousands of defendants who are claiming they are innocent. That view is shared by the legal system. Postconviction litigation is extremely complex, and most of the rules are in place to ensure that convictions are rarely overturned.